I've a computer science background, focused on building scalable digital products across fintech and B2C. My early work developing web and mobile applications informs how I design today, grounded in systems thinking, technical feasibility, and how products actually get built.

I transitioned into product design through freelance and startup environments, working end to end on digital experiences under tight constraints and fast timelines. This shaped my approach to design beyond individual screens, with a focus on flows, tradeoffs, and real world usage.

Currently at Smartlane, I work on Createit.pk, a platform simplifying business payments for creators in Pakistan. My work spans complex payment flows, service blueprints, and micro interactions, in close collaboration with engineering and design leadership. Day to day, I focus on prototyping, system level problem solving, and using AI tools deliberately to accelerate iteration as the product scales.

Alongside client and startup work, I build side projects across fintech and B2C, owning research, strategy, and the end to end design process.